Health & Beauty

Beauty

Indonesian beauty products—broadly known as I-Beauty—represent one of the fastest-growing cosmetics and skincare sectors in Southeast Asia. The industry combines indigenous botanical traditions like Jamu, high-performance dermatological actives, climate-specific textures, and global leadership in certified Halal beauty.

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Health

Indonesian health and wellness products are centered around Jamu—a holistic, millennia-old indigenous herbal medicine system that uses native roots, barks, seeds, and leaves to maintain vitality, prevent disease, and restore internal balance. In 2023, UNESCO recognized Jamu wellness culture as an Intangible Cultural Heritage of Humanity.

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